Rumours of UK Google MVNO

There are rumours that Google is setting up an MVNO (mobile virtual network operator) in the UK. Most MVNOs have been spectacular failures, apart from Virgin Mobile which as over 4m customers.

Google aren't going to have any physical presence and everything will be done on-line. They will sell Nokia phones with Google apps embedded.

Google has got the brand, but unless they can come out with some feature that stands out against all the other MNO offerings, they'll struggle. Some kind of unlimited data plan so users can make the most of Google's on-line apps might be the USP (unique selling point) that does it.