During October and November O2 is going to allow free mobile data access to social networking sites MySpace and Facebook, after which it will encourage users to sign-up to it's unlimited data plans (which aren't really unlimited at all, but nothing new there).
It's the old system of getting users hooked and then charging them for the service, but they'll probably attract quite a few users to their data plans this way.
O2 are also going to launch their broadband services soon (they bought Be a while back), some of which will be free if the monthly mobile spend is high enough.
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