BT to fibre the UK (well bits)

BT has said it will spend £3bn to get fibre to 10m homes (that's about 40% of the homes in the UK) and it will only cover urban areas, rural areas will have to stick with copper.

BT are already spending £10bn on their 21CN, so that's £13bn ... not just a little spend.

The fibre upgrade works out at £300 per home (which doesn't seem that much on a per household basis).

Their reasoning is to deliver IPTV and other services and it is entirely possible that a household could spend more than £300 to get HDTV and VoD services.
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