Comcast turns down Joost

Joost who raised $45m in 2007 are up for sale and have been touting themselves to cable companies where there could be a good fit.

Initially Joost tried to tempt customers with a standalone P2P video player (using the same underlying technology as Skype) but have since moved to a web based model.

Now being one of many web based system, they're facing increased competition and struggling to win customers and advertising revenue with less than 1m unique monthly visitors.

It seems Comcast have passed on purchasing them. Joost do have a decent underlying technology solution which could be utilised by an emerging IPTV player rather than developing their own.