3 is 94% data

UK Mobile Network Operator 3's CEO Kevin Russell says 94% of all traffic across 3's network is data. This is a dramatic increase as 3 has pushed data services to attract users such as offering Skype phones and INQ phones which are application centric.

He stated that Skype use has increased from 90,000 minutes in 2006 to 600 million minutes last year.

3 has been unusual in that it has promoted VoIP and other internet services, when most mobile networks tried to block them.

However it must be remembered that services like Skype are actually using an iSkoot client that then connects to a 3 hosted server which then uses Skype's protocols out to the rest of the world (though the user is unaware of this).