RIM plays a game of TAG

RIM the company behind Blackerry has introduced Blackberry TAG an application for Blackberry v7 devices with NFC (near field communications) that allows Blackberry users to touch each other's phones together and they can transfer information (such as Blackberry messenger IDs) to each other.

Users can also share contact information, URLs, photos and other multimedia info, simply by touching phones.

Though a standalone application it will incorporated into the next version of Blackberry's v7 operating system (OS) and an API made available so other applications can use the technology. NFC is an important technology (though most see it's use in wallet type apps), though various iPhone and Android apps allow transferring info between devices using Bluetooth etc and these apps are popular.

SOme say it might be too little too late for RIM, but it should encourage more of the youth market where they are already popular.