Adobe is allowing users of it's Creative Suite v6 (CS6) to 'rent' the software for $49 per month instead of purchasing it outright. A user can download a single copy for both Mac and Windows (currently this generally requires 2 licenses) and both are included in the rental price. If the user is upgrading from an earlier version (from v3 to v5.5) then the rental price is only $29.99 per month. Of course it's still possible to purchase the full suite for $2,600 which is around 5 years rental (by which time there's bound to be an upgrade). This also links into Adobe's Creative Cloud which offers tools like Photoshop Touch (the on-line version of Photoshop) and allows sharing of content.