Qualcomm has decided not to continue developing the Mirasol colour e-ink display solution, though it will license the technology to other parties. Mirasol uses a MEMS display that uses low power and can produce both static displays suitable for reading and if required video (though higher power is required in that mode as the display only uses power when the image changes). One major advantage of Mirasol is that it performs well in outdoor conditions under sunlight. Qualcomm originally purchased Iridigm Display in 2004 for $170m and subsequently purchased Pixtronix for $175m in January 2012 to strengthen the Mirasol technology. Qualcomm is still going to utilise Mirasol for niche applications but will adopt a licensing model for general use.