Spotify the Swedish music streaming company (which has players for Mac and Windows) has now launched an iPhone version.
It's been in the queue with Apple for about a month, but was finally given approval yesterday. Many feared it wouldn't make the app store as it competes with Apple's own iTunes service.
Spotify on iPhone will only be available to users who subscribe to their £9.99 per month service, though the application is a free download. Spotify expect the iPhone app to drive new customers to their premium services.
The app allows sync'ed playlists with the desktop version and other features.
US customers still have to wait until Spotify complete licensing deals with the stakeholders in the US, but a launch there is expected next year, though some lucky US people have had pre-launch invites.
Spotify is also rumored to be in talks with Facebook who have been lacking a music service so far, a FB/Spotify tie-up would seriously impinge MySpace's youth music market.
Whichever way you look at it, Spotify are a company to watch, hopefully they'll not get bought out by Facebook or other US giant and can be a genuine European success story.
