11/04/2005

UK Online offers broadband for �9.99 - Web User News

UK Online offers broadband for �9.99 - Web User News

Broadband pricing is starting to reach commodity pricing. UL Online (the consumer variant of Easynet) has dropped the price of it's 512K service to £9.99 a month (approx $15). They've also dropped their 2Mb/s and 8Mb/s pricing.

It's likely that others will follow so broadband pricing is hitting narrowband (i.e. dial-up) levels.

The margins on these services will be very low, so it's likely that other plays will have to come into force such as voice services and/or IPTV, though they have the advantage of a service based on local loop unbundling (LLU) based on Easynet's infrastructure of (currently) 230 exchanges giving them access to aound 4.4 million households.
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