Digit Online news - Disney buys European mobile game content
Mobile is a huge growth area and Disney are trying to capitalise on this. They generate content and have now bought into the games arena specifically for mobile. They want the youth mobile market.
Google are also heavily moving into the mobile space, but they seem to be aiming as the entry point to the lnternet, so you'll be able to look for something, plan a route there and of course get target Google ads.
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