09/06/2006

Bulldog quits the retail market

Bulldog has decided to quit trying to win broadband customers, even after the recent advertising campaign trying to attract new ADSL2+ customers.

They are now going for a wholesale approach, though they will continue to look after the existing customer base. They will still sell to new customers through their website.

The UK is in dire need of a wholesale competitor to BT, though the LLU operators should really join forces to make this a reality. BT have 5,600 digital local exchanges, while the LLU operates are all attacking 1,000 and mainly the same ones.

Though moving to a wholesale model is potentially a good move, when BT launch their 21st Century Network which will start in Cardiff this year, the LLU operators could suddenly be left fighting a losing battle.
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