Ofcom fine Just4Us TV and Playboy TV

Ofcom has fined Just4US TV Ltd (£60,000) and Playboy TV UK/Benelux Ltd (£40,000) for offensive advertising relating to premium rate call services enabling the viewer to chat to the female presenter. The fines are payable to HM Paymaster General.

The channels concerned are Red Light 1 (operated by Just4US TV) and Red light 2 and Red Light 3 (operated by Playboy TV). Just4US TV is a wholly owned subsidiary of Playboy TV.

The offences occurred in April 2011 and the finding highlighted a number of examples of broadcast material that was clearly inconsistent with the Chat Service Guidance2, such as images of the presenters:

* spitting on their bodies to emulate ejaculate;
* using a cupped hand and on one occasion a telephone to cover their genital area, resulting in clear pressure between their hand or telephone and the genital
* pouring oil onto their buttocks and genital area; and
* wearing clothing that did not adequately cover their genital area (in one case outer labia were clearly visible).

These channels were all broadcast on Sky's open channels (marked Adult on the EPG).
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