Lot18 arrives in the UK

Lot18 is a members only service connecting wineries directly with consumers, giving the consumer access to wines rarely found in the normal 'off-license' environment. The wines are high-end and because of the direct relationship are cost-effective rather than buying through standard retail channels.

The company expanded rapidly in the US in December 2011 and acquired Vinobest (based in Paris) marking the company's first foray into Europe. The company already had UK customers and now can ship to them.

Though group buying sites are now common place, specialist niche sites such as Lot18 actually offer a service that attracts customers who want access to the specialist service they offer which accounts for the high growth and success.