02/05/2012

Brand Embassy launches

Brand Embassy is a new tool allowing brands to identify disenchanted users and also influential users and engage with them. Thus negative users can be made positive, while users who support the brand can be further assisted so they support the brand even further. There's a free, fully functional 14 day trial available here. Some big name customers such as O2, Diageo, Johnson & Johnson are using Brand Embassy already.
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