Argent the largest independent regional media group known for it's London24 website has launched MyCityWayLondon24 in partnership with MyCityWay who are known for their city guides. The app which is available now uses the user's location to find out what's going on around them including live traffic feeds from London's busiest roads or just where to get a coffee. Users can also find out what's playing at a local cinema, find out if there are any local concerts or special events. There's also social aspects so users can connect or leave tips about places. Though the app is free, it will be used to deliver highly localised advertising, coupons and deals. Though the app is initially available on Apple's iOS devices an Android version is due to be released shortly.