Demon up for sale

As reported by the Daily Telegraph Demon are up for sale. It's looks like THUS are following C&W's lead in "concentrating on business customers". Could it also be that margin on broadband is rapidly decreasing and so it's all about value add service, which traditional ISPs don't really supply (they're all about access).

It will be a shame as Demon were the first real consumer ISP in the UK, but THUS as a business has to consider what's best for its shareholders and getting rid of a low margin product is probably the way forward.