30/06/2005

FT.com / Companies / Europe - F Telecom plans to phase out Wanadoo

FT.com / Companies / Europe - F Telecom plans to phase out Wanadoo

Once upon a time there was Freeserve, they had a good name in the UK and changed the face of dial-up Internet.

Freeserve were bought by Wanadoo, the ISP arm of France Telecom. Along came a series of "humourous" adverts telling the UK of the fact.

Now it looks like Wanadoo is about to expire and will be reborn as Orange who have so far only been known in the mobile world. It seems FT is rebranding all international mobile, broadband and commercial services under Orange.

Does this mean the wise man will now be advising Orange on what to call themselves next?
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