Digit Online news - O2 launches I-mode service in UK
I-mode in UK at last. O2 will run an "enterainment" portal, but as i-mode uses a variant of HTML, content owners can easily customise their sites to make them i-mode compliant.
In Japan i-mode succeeded due to the ease of producing content, and the revenue share the operators offered (i.e. they took a small transaction charge rather than the European model which they either try and take the content outright or only pay a small proportion of revenue), which direction will O2 take?
If O2 get it right and content owners can easily charge for content and get paid a reasonable rate it just might succeed.
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